Casino nights take careful preparation, and you need to be familiar with the legal restrictions in your area. But the payoff can be big.

Typically, parent groups sell tickets in advance for a Las Vegas-style evening of games like blackjack, poker, craps, Texas Hold’em, and roulette run by dealers from a company specializing in this type of event. If you have knowledgeable gamblers among your parents, you can run the event yourself, but most groups feel that the cost of bringing in professionals is well worth it.

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—Casino night: Games, a Vegas-style buffet and packs of playing cards printed with a family vacation logo as souvenirs. —Luau: Pack a floral shirt, wear plastic flower garlands and play ukulele music. —Tailgate party: Dress in your favorite team’s colors and serve tailgate food. Jul 03, 2017 In addition, always keep your casino attire appropriate. Don’t feel intimidated by casino dress codes – formal wear is a chance to dress up and feel like a million bucks for a night. Most casino dress codes do not require formal wear, but after 6 pm the nice clothes start coming out.

“The dealers we hired were so good, so professional, and they helped people out,” says Joy Klineberg, who chaired the PTA casino night at Robert E. Willett Elementary in Davis, Calif. “It felt like you were at Vegas.”

The ticket price usually includes a certain number of chips to play with. If attendees run out, they can purchase more. At the end of the evening, the chips might be exchanged for raffle tickets. The evening also includes food, drinks (if allowed), and music. Many casino nights include an auction, as well.

Keys to Success

Start planning at least nine months ahead of time, especially if you have to secure permits. If you will be asking businesses for donations, give them at least six months of lead time and avoid approaching them during the holidays, when they will be besieged with requests. “Start way ahead of time,” says Tanya Brooks, president of the Holland Township PTO in Milford, N.J. “This is not something you can throw together.”

Promote the event as a night out for parents, and encourage them to dress up. Make the event special with casino-themed decorations (check your local party and dollar stores), music (hire a DJ or recruit a parent), and food (hire a caterer or do it yourself to save money).

You will need plenty of volunteers, especially if you plan to make the food yourselves. Be sure to have enough helpers so they can rotate out to enjoy the games themselves.

Dos and Don’ts

Don’t skimp on game tables. “Organizations tend to underestimate the number of tables,” says Michael Magee, president of Casino Party Aces in Raleigh, N.C. “A good rule of thumb is to have enough tables so that half the guests can play at any one time. If you have only enough tables for 25 percent of the guests, they’re not likely to rotate through.”

Do create turnover at tables. One of the main challenges at a casino night is to make sure everyone gets a chance to play. That doesn’t happen if people plop down at a game and stay put. To avoid the problem of people not moving from their spots, plan a break in the middle of the evening, such as a presentation by the principal.

Do sell tickets in advance. “Expecting people to pay at the door is a recipe for disaster,” Magee says. “If you don’t sell out, call the casino night party operator and the caterer and reduce the scope of what you ordered.”

Top 5 Ways To Increase Profits

Secure sponsors for each table. “You can pay for a casino night almost exclusively with table sponsorships,” says Michael Magee of Casino Party Aces. Holland Township PTO sold $100 sponsorships, with sponsor names on a sign on the table.
Get creative with promoting sponsors. Have game dealers wear logos on their clothing to promote a local company that pays a set price for this prominent advertisement.
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Raise your ticket prices. “They need to be relatively expensive, $50 to $100 per head, though it depends on your demographics,” Magee says.
Add another fundraising activity. Make a silent and a live auction part of the evening.
Sell drinks, if permitted. Beverages can often be a high-profit item.

FAQs

How much money could we make?
Profits vary widely depending on ticket prices and attendance. At Strawberry Point School in Mill Valley, Calif., for example, the event netted $11,000 the first year while the fifth year’s profit was more than $100,000, according to former PTA vice president Eddie Savino. Sales of $50 tickets brought in $10,000. Members collected $5,000 in cash donations, and corporate sponsorships netted as much as $15,000. But most of the money came from a live auction in which people made bids to fund particular needs for the school, such as a computer lab cart or a grass field.

How long should it last?
Casino night companies usually require a minimum of four hours. They must be paid for the entire evening, even if you close the tables for a break.

Where is the best place to hold this type of event?
If you have a large enough area at your school, there’s nothing wrong with holding it on campus. But if space isn’t available—or if you plan to serve alcohol—you probably need to rent a facility. Holland Township used the banquet room at a local fire station.

Will our school community be offended by a gambling fundraiser?
Ask for feedback about this event before proceeding. Emphasize that it is an evening of games rather than gambling.

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